Cleverly's Frequently Asked Questions

CLEVERLY: What exactly is Cleverly?

Cleverly is the #1 lead generation agency for helping B2B companies get leads and close deals using LinkedIn and cold email.

LEAD GENERATION: What results can I expect?

Our team has launched thousands of campaigns, which has allowed us to analyze mass amounts of performance data.

On average, clients see between 20-50 new conversations with ideal buyers for every 500 prospects engaged.

LEAD GENERATION: What types of outreach messages does Cleverly send?

1) Connection requests with or without a personalized message (this depends on your preference)

2) Follow-up messages after the connection request has been accepted (this is only sent to new 1st degree connections that Cleverly has generated for you)

LEAD GENERATION: Do I need to LinkedIn Sales Navigator to use Cleverly?

Yes, the account being used for Cleverly will need to have LinkedIn Sales Navigator. We recommend LinkedIn Sales Navigator Professional because it is more affordable. LinkedIn Sales Navigator Professional costs $99.99/mo. If this is your first time signing up for LinkedIn Sales Navigator Professional your first month will be free.

You can use this link to sign up for LinkedIn Sales Navigator.

LEAD GENERATION: What does Cleverly's dedicated account manager do?

At onboarding, you’ll be assigned to a dedicated account manager who will conduct your kickoff call to get you started and will schedule one-on-one strategy sessions with you throughout your campaign. They’re here to guide you through the lead generation process, answer any questions about prospecting on LinkedIn or sales in general, and give expert strategic advice based on thousands of successful campaigns we’ve run!

LEAD GENERATION: Can I send open inmails to prospects?

Yes, we can send Open InMails.

LEAD GENERATION: Does Cleverly handle responses from new leads?

No. Once Cleverly generates a lead for you, you are responsible for managing the conversation from there.

RECRUITING: Can I use LinkedIn recruiter with Cleverly?

No, we only support LinkedIn Sales Navigator.

RECRUITING: Do you qualify the candidates after they respond?

No, we help you get the information in front of your ideal client through a series of messages and once they respond it’s up to you and your team to respond/qualify.

RECRUITING: Are there any guarantees?

For our recruiting services we do offer a 30 day money back guarantee if you are not satisfied.

RECRUITING: Can I have multiple campaigns for different roles?

Yes, you can run multiple campaigns as long as you stay within LinkedIn's outreach limit of 500 connection requests per month.

WHITE-LABEL: Can we put your branding on the client dashboard?

No, as of right now this feature is unavailable. The dashboard will be completely unbranded.

WHITE-LABEL: Is there any minimum commitment for my white-label clients?

Yes, we do require a minimum of a 3-month commitment for all your white-label clients.

WHITE-LABEL: What are the requirements for becoming a white-label partner?

You must run Cleverly first for your own business before being able to onboard any white-label clients.This is to prevent any miscommunication about our onboarding process and expectations. It will also help answer any questions your client may have about the service.

WHITE-LABEL: Are there any discounts if I bring multiple clients?

Yes, we offer a tiered pricing structure for our white-label clients.Your first 4 clients are $397/month once you hit that 5th client all subscriptions drop to $297/month.

LINKEDIN ADS: How much ad spend is needed to be successful?

We require at least $1,000/mo in ad spend to see results with LinkedIn ads. Anything beyond $1,000/mo depends on your target buyer personas and your marketing budget.

LINKEDIN ADS: How long does it take to see results?

A successful B2B sales strategy takes time and running LinkedIn paid ads is no exception. From experience, it takes at least 3 months to see tangible results.

LINKEDIN ADS: Do you have a minimum contract?

No. However, a paid B2B acquisition strategy takes time to see results, so we recommend our clients stay on for at least 3 months.

LINKEDIN ADS: What does my LinkedIn ads strategist do?

Your LinkedIn Ads Strategist looks over your ads account to find ways to optimize your campaign and serves as a resource for you. They'll help implement bidding strategies, test new creatives, and advise on strategies to get the most out of your ad budget.

LINKEDIN ADS: How often do you A/B test?

Generally, we perform 2-3x tests (copy, offers, targeting, creatives) a month depending on performance, conversion goals, and budget. We don't test for the sake of changing things up, but use data to make informed decisions.